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Fernwood spring campaign plan.pdf · PDF · Round 1 · 3 open of 4 comments · Client: Maya Ortiz, Ben Carter
Changes requested: “Nearly there. Budget and launch date on pages 2 and 3, please.”
Page 1 of 4

Internal notes are filtered on the server and never reach the client.
Love the cover. Can we use the new stacked logo here?
Yes, swapping it in for the next version.
Let’s cap paid social at $4,000 and move the rest to in-store tastings.
Launch week clashes with our roastery open day on 14 March. Can we move it a week later?
Moving launch to 21 March and shifting the emails to match.
Please add newsletter sign-ups as a goal.
Good idea. Version 2 adds “1,200 new newsletter subscribers by the end of April”.